With a moniker like a Hoxton Pokemon and the kind of angular haircut you find atop of an American Apparel shop assistant it would be easy to dismiss Micachu as another bit of bleep to soundtrack the next bumming/swearing/snorting scene in ‘Skins’. However, it is not so simple as Jewellery is an intriguing, beguiling debut worth a second glance.
It’s an album full of shuffling, off-kilter to the point of queasy lo-fi tunes which encompasses a breath taking range of influences from dubstep to grime to post-punk to pop. The scattershot nature of the album with its head-spinning diversity can be rather disorientating as it hops from genre to genre like a child with a low attention span and due to the brevity of some of the tracks it can sound frustratingly scrappy and disappointingly unfinished at times but when it is done well it can leave you spellbound.
The reason this innovative cacophony triumphs is because for all its derangement and clutter it is never deliberately obtuse as it still contains solid, addictive pop-hooks. Witness the goofy upbeat charm of ‘Golden Phone’ with its M.I.A.-style strut and stutter littered with handclaps and a fantastic infectious chorus or ‘Calculator’ which is essentially ‘Tequila’ with extra added keyboard tom-foolery. Tracks like the spiky Fall-style’ Lips’ move seamlessly to the menacing dance-wibble of the bizarre, brooding ‘Ship’ as if it was a natural evolution but in this age of the iPod shuffle why shouldn’t it be?
Jewellery is the exciting sound of the future of pop music, unfettered, challenging and fun, a place where Justin Timberlake and Aphex Twin shimmy together on a shiny post-modern dance floor.