With the anticipation around Merriweather Post Pavilion reaching fever pitch on the interweb, State had the opportunity to talk to Avey Tare of Animal Collective last week about the album and the whole web Sheriff track leak scenario.
To bring you up to speed: A French magazine leaked a track ‘Brother Sport’ from the forthcoming album (due on the 12th of January) on their podcast. Bloggers began posting the track enthusiastically, one of which was none other than Ed Droste of the band Grizzly Bear on their blog. Droste was promptly accused by Web Sheriff, a company employed by AC’s record label Domino to curtail leaks happening as the “global leak-source” and a takedown and full apology was demanded. You can read a more in-depth chain of events at the Day and Night mag site or from the bear’s mouth.
We’re fully aware that we’re adding fuel to the fire of an already overblown incident but it’s still interesting to hear the band’s thoughts on what occurs on their behalf. Here are Avey’s thoughs on the subject. He also mentioned that an Irish date looks likely during their European tour in March!
What do you make of the whole album leakage scenario with Web Sheriff policing your album?
I obviously think it’s a bummer for the fact that a magazine would leak one of our tracks or do that kind of thing because I feel like more often than not, we’re so willing to comply with certain requirements that magazines have, doing things that are almost a little bit hard for us to organise like special photoshoots and stuff like that. It feels like you’re kinda being taken advantage of when you put all this work into something and you’re doing this for somebody else and they go behind your back almost and do that kind of thing. It doesn’t bother me that’s its out on the web.
Have you met Ed from Grizzly Bear? It was quite a silly situation he was in a few weeks back?
I’ve met Ed a couple of times and he’s a really nice guy. None of that stuff came from us personally.
But it is a representation of your band..
Totally and to look like we have no idea what’s going on is a little bit unfortunate. To attack people that just kind of enjoy the music. I think that’s kind of a shame but at the same time, the magazine was also reprimanded. Once it’s out there there’s not a lot you can do. I find it a little intense and almost tabloid-esque that it becomes so newsworthy at this point. I think that blogs or websites like Pitchfork have to take it to that level where it becomes this like they have nothing better to write about. I think it’s a little unfortunate..
I see what you mean but a lot of it is just enthusiasm for your band..
Also that too, you can’t deny that. We’re not getting down on anybody for liking the track and listening to it.
Do you personally have a say in the Web Sheriff process?
I think we do a little bit. I think there’s differing opinions. I think it’s the responsibility of Domino as a label that has invested a lot in putting our records out. They feel like it is their responsibility to make it known that that kind of thing shouldn’t be happening. How is done is up in the air but it’s up to them if they want to do that kind of thing and not up to us really. I think we are going to apologise to Ed and that crew just cos we feel badly that they were the ones that took the brunt of the whole thing.
The full interview will appear in a future issue of State Magazine.