by / February 25th, 2009 /

Analogue Magazine stops print edition

Foggy Notions, Mongrel, The Event Guide, State and now Analogue – the loss of Irish music print magazines continues with the news that the latter will now exist solely on-line.

Writing on the Analogue website, editor Brendan McGuirk said

Some of you may have noticed that Analogue has been very quiet over the last two months. Unfortunately I’ve been forced to make a difficult decision about whether to continue printing Analogue or not. Over the last month, I’ve been trying to figure out a way to keep the mag going in printed form but it just isn’t viable any more. After 3 successful issues as a Trinity publication, Analogue was launched nationwide in August 2008 – literally two months after I finished my finals in college. Since then 4 issues of Analogue have been published, each building on the strengths and admittedly, the mistakes of previous issues.

For a bunch of college students and recent graduates, we did pretty well at launching a reasonably well respected magazine that covered some excellent indie and electronic music. I don’t really have too much else to say, I really didn’t want to make some grandiose statement about what we’ve achieved and how we’re victims of the recession blah blah blah. We gave it a go and sadly it wasn’t really the right time. So for now, there won’t be another print issue. Analogue will continue online and some interesting new features will be added to the site soon.

To all the bands we’ve interviewed and all our readers, Thanks a million.

Best of luck to Brendan and the Analogue team from all of us here at State. The question is where does this leave magazine culture in Ireland?

  • dan

    Magazine culture in Ireland? Clearly is dead but not because there’s no magazine readers in Ireland. If no-one pickups a free magazine clearly there must be something wrong with it.

    Mongrel didn’t shut up shop because no-one wanted it, they’d had enough and were moving on much to the disappointment of many. They were successful enough to sell a collection of already published articles for money. Hell, I bought it.

    If a free magazine fails its because it fails in its aim. Analogue announced in one issue that they were publicising indie bands such as Wolf Parade and LCD Soundsystem among others, to help them reach a bigger audience. This is a clear misunderstanding about their audience. Anybody who would be interested in reading a free music mag like that will already know full well of these bands.

    They should also stop the quirky attempt at being funny and using big words to describe every band, it really doesn’t make the article any better. They’re not TMT who do it very well, a lá and

  • Ken

    Please excuse my ignorance, but has the print version of State ceased completely? I was under the impression it became a free mag, has this now stopped too? Shame if so.

  • Bit perplexed at the first comment.

    I certainly wasn’t trying to be funny, and if the words were ever big, it wasn’t because I was sitting with a thesaurus open in my lap. But that’s the reader’s prerogative I suppose.

  • Zane

    It could be the fact that Irish magazines get no publicity or recognition in shops, news-agents etc Every shop in this country is plagued with US and UK editions of top named magazines what hope is their for Irish print media??? Maybe we need a Irish print media revolution?

  • Ken – yes, we ceased the print magazine in January I’m afraid.

  • BSB

    At least they, like State, still have an online presence. Now if only Metro and Herald AM would go the same route, landfills beyond the ‘burbs would be well happy.

  • Neil

    This is a real shame. I honestly thought it was the most well written music magazine in Ireland

  • Sorry people. We won’t be giving up though. The website’s still going strong and Brendan’s still dedicated to doing a great job, maintaining a presence through regular online content and hopefully continuing the Analogue gigs.

    Don’t forget – and I hope it’s not inappropriate to mention it here – Oh Francis just put out its first print issue. It’s online too. There are plenty of Irish blogs and indeed magazines to be found online these days, so all is not lost.

    Oh and Dan: hell no.

  • Pity about Analogue going cyber only. I got some of the Issues and particulary liked the one with the write-up on Katie Kim and Terry Cullen. I think its because the majority of people read so much crap on-line that they think thats musical critical political reality these days. So its good that Mags like State Analogue etc are going online. It might stem the tide of absolute dreck and lurkers with stupid comments with some decent balanced opinion of a few things musical and continue giving dspace to good innovative experiemtal and genre bending Bands and Solo Artists(not independent which is fast becoming a new word for safe formulaic copycat shite). Keep her lit all of you. Martin A. Egan

  • Simon Roche

    I think to be fair we can’t really put the blame at the feet of readers. When we were a commercial magazine here in State our problem was simply A) getting into shops and B) getting enough advertising. I think if there’s a print revolution in Ireland (and now is REALLY the time to be supporting anything you think is good that’s produced in the country) it needs to be industry lead. Distributors and advertisers need to start fostering the homegrown stuff and try to look at a bigger picture down the road. That picture is of building up companies that will eventually be employing more people in Ireland, and paying taxes there. I’m not suggesting that advertisers pay for advertising that they won’t benefit from, I’m saying they need to see who these magazines are reaching on street level and not necessarily just working off mathematics that only established titles can supply. Perhaps a leap of faith. Perhaps distributors also need a leap of faith, offering special systems and assistance in the distribution and marketing of Irish titles.

    The readers, it seems to us, were always there and always hungry for more. Just thinkin’ out loud.