If you were a fan of Shadow and Chemist’s Brainfreeze and Product Placement mixes then rejoice because the third installment in the eclectic trilogy has been released. Entitled The Hard Sell, it’s a mix of Soul, Funk, Jazz, Hip-hop and everything that’s weird in between. Strangely, even the Foo Fighters feature!
Plenty of unknown 45 cuts mixed with songs you know in a different form. Exactly what you’d expect from 2 DJs who spend way too much time in dank basements looking for piles of records. The term crate-diggin’ was coined for these two y’know.
What I love about mixes like this (especially after you’ve been banging out Diplo’s latest mix or equivalent) is the crisp, crackles of warm vinyl and the antiquated sound of following a lineage of tunes far removed from modernity, until you find yourself in the musical present by the fadeout. True Journeys by DJs.
The Hard Sell first came about after the two were asked to perform Brainfreeze in front on 16,500 at the Hollywood Bowl. The set was done with 8 turntables and 2 loop pedals resulting in The Hard Sell CD which of course, is the set you can expect in the Ambassador Theatre on the 14th of March (Unfortunately sold out).