Rock legend Neil Young has been pretty outspoken in recent years about how the quality of 21st century music was terrible. During a recent interview for MTV he even declared “it just makes me angry”. So he decided to take the bull by the horns and create his own high-fidelity audio format. As Rolling Stones reports, last summer, he sent applications to the U.S Patent and Trademark Office for several trademarks: “21st Century Record Player,” “Earth Storage,” “SQS ( Studio Quality Sound),” and “Thanks for Listening.”
These terms will surely be used as part of Young’s new sound revolution. Also, it was announced in the press release of his forthcoming memoir Waging Heavy Peace that with this new project, Young wanted people to share “the studio quality sound that artists and producers heard when they created their original recordings”, and this technology would be called Pono. He also spoke at the Dive Into Media conference in January about the idea of new hardware that would allow people to play these big audio files with a lot of data. A new audio era to come from an old master?