by / August 31st, 2010 /

New Arcade Fire video uses Google Maps & Street View to personalise your experience

A superb new Arcade Fire interactive video by Chris Milk uses Google Maps, Street View and HTML5 to give you a personalised experience. With The Suburbs‘ theme of childhood, it’s fitting that the video asks you to “Enter the address of the home where you grew up” before starting. There are a few other surprises too.

You can play it here: