After dropping Kiss Land back 2013, it appeared that The Weeknd was going to be a promising but niche voice in the world of Alt-R&B. Since then he’s worked with Sia, Diplo, M.I.A., Drake and Ariana Grande, and we watched as he slowly got caught up in the pop riptide. He’s since announced that he wants to be the biggest and best pop-star in the world, and early indications from his new album Beauty Behind The Madness reveals just that.
While the first two singles – ‘Often’ and ‘The Hills’ – hark back to that hipster’n’b sound of his first album, single number three takes aim at the charts. Co-written and produced by none other than Max Martin (Britney, Katy Perry, Backstreet Boys), ‘Can’t Feel My Face’ is already a huge hit in the States, and he’s just dropped the accompanying music video.
Very, very MJ, no? With word of Ed Sheeran, Kanye West and plenty of other big names involved in his new album, expect our full review when it drops on August 28th.