by / March 18th, 2008 /

The Raconteurs surprise second album release next week

The Raconteurs have made the surprise announcement that their second album Consolers Of The Lonely is available EVERYWHERE* on Tuesday, March 25th.

It contains 14 new recordings and is being released globally on Third Man Records in conjunction with XL Recordings. Excerpts of the press release are below. I guess we have radiohead to thank for the endless bands trying to buck normal release scheduling trends in the coming months.

* EVERYWHERE meaning: local mom and pop Indie retailers, corporate superstores, supermarkets, iTunes, Amazon, the band’s own website and any other location that could get the record up and going this quickly (some places couldn’t move this fast, so they will join in as soon as they can).

The album was mastered and completed in the first week of March. It was then taken immediately to a vinyl pressing plant. Then to a CD pressing plant. Then preparations to sell it digitally began. March 28th became the soonest date to have it available in EVERY FORMAT AT ONCE. The band havedone no interviews or advertisements for this record before this
announcement.

The purpose: to get the album to the fans as soon as possible and as we promised. We wanted to get this record to fans, the press, radio, etc., all
at the EXACT SAME TIME so that no one has an upper hand on anyone else regarding its availability, reception or perception.

With this release, The Raconteurs are forgoing the usual months of lead time for press and radio set up, as well as forgoing the all important ‘first week sales’. We wanted to explore the idea of releasing an album everywhere at once and THEN marketing and promoting it thereafter. The Raconteurs would rather this release not be defined by its first weeks sales, pre-release promotion, or by someone defining it FOR YOU before you get to hear it.

Another purpose was to also allow people to have their own choice as to exactly which format they would like to hear the album in IMMEDIATELY, rather than having to wait for their favourite format to become available. The band are also not releasing any version of this record that contains bonus tracks. Musically this album will be the same as the band created it
no matter what format it is purchased in. (The sound quality of each format however, is a different story. The Raconteurs recommend hearing it on vinyl, but the choice is of course up to the listener).

There will be a video up on the internet for the first single, ‘Salute Your Solution’, on the 28th as well, provided it gets edited in time. We just filmed it the other day!