by / February 3rd, 2012 /

Watch Madonna’s new video featuring M.I.A. and Nicki Minaj

Watching a new Madonna video in 2012 certainly feels like a step into another era. ‘Give Me Your Luvin’ is a fairly standard fluffy track with Madonna sounding a bit weak and a nod to “dubstep”. Let’s face it, nothing we say here is going to matter a jot because it’s Madonna and this is going to be played to death on radio until you end up singing it all day for four weeks straight.

The video directed by Megaforce is an old-fashioned big budget affair with Madge co-opting Nicki Minaj and M.I.A. to be actual cheerleaders. There are some nice touches with the live Anime faces and Minaj shines as ever while M.I.A. seems destined to be stuck with that ‘Paper Planes’ gunshot sound and looking a bit out of place on other people’s songs.

Oh yeh, what’s up with the breastfeeding at 1:45?

Meanwhile, State’s Jennifer Gannon disagrees with the ‘fluffy’ accusation: