by / August 22nd, 2011 /

Watch Marina and The Diamonds’ new ‘Radioactive’ video

Due to a sketchy blonde wig, initially you won’t recognise Marina but it isn’t just her appearance. It doesn’t much sound like her either.

For the follow up to The Family Jewels, Marina & The Diamonds has taken on an alter-ego, Electra Heart, and the direction she seems to be taking is chart-focused rave-pop.

‘Radioactive’ is the latest single from Marina and The Diamonds. Speaking about the song, Marina told Gigwise: “I wrote “Radioactive’ in New York in the middle of a heat wave. Introduced to a glittering new nightlife, I fell in love with New York; it has this magic, fizzing white energy that no other city in the world has. I felt happy and was inspired to write a song that felt light and euphoric, a more streamlined, minimalistic style of songwriting. I have changed my approach to songwriting completely, and as a result, written songs I would never have written on my own.”

The jury is out.

  • aquadudetampa

    Love the new track, but it won’t help her crack the American market

  • Alan

    I thinking breaking the US market is her sole objective with this track.